Marketing Analytics Lead - Drive Data-Driven Growth at Mid Solutions Nusantara

Are you a data-driven marketing strategist with a passion for transforming insights into action? Mid Solutions Nusantara is seeking a Marketing Analytics Lead to spearhead our analytics function, shaping the future of our marketing initiatives through cutting-edge data strategies. Based in Jakarta Raya, this role offers a unique opportunity to work with a dynamic team and drive measurable growth for one of Indonesia's leading marketing agencies.

As the Marketing Analytics Lead, you will be responsible for developing and implementing data-driven marketing strategies that enhance customer engagement and optimize campaign performance. You will work closely with cross-functional teams, including marketing, sales, and product development, to ensure that data insights are translated into actionable plans. This role is perfect for someone who thrives on analyzing complex data sets and turning them into strategic advantages.

If you are a seasoned marketing analytics professional with a strong background in data visualization tools like Tableau or Power BI, and you are eager to make a significant impact in a fast-paced environment, we want to hear from you. Join Mid Solutions Nusantara and be part of a team that values innovation and data-driven decision-making.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven marketing strategies to enhance customer engagement and optimize campaign performance.
• Analyze large data sets using tools like Tableau, Power BI, and SQL to identify trends and insights.
• Create and maintain comprehensive dashboards and reports to visualize key performance indicators (KPIs).
• Collaborate with cross-functional teams to ensure that data insights are translated into actionable marketing plans.
• Identify opportunities for process improvement and implement best practices in data analysis.
• Stay updated with the latest trends and tools in marketing analytics and data visualization.
• Provide regular reports and presentations to stakeholders, highlighting data-driven recommendations.
• Mentor and guide junior team members in data analysis and marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
• 5-7 years of experience in marketing analytics or a similar role.
• Proficient in data visualization tools such as Tableau, Power BI, or similar.
• Strong understanding of statistical methods and data analysis techniques.
• Experience with SQL and database management is a plus.
• Excellent communication and presentation skills to effectively convey insights to stakeholders.
• Ability to work independently and as part of a cross-functional team.
• Certification in Google Analytics or other relevant certifications is a plus.

🛠️ Keahlian

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